{"id":5224,"date":"2021-08-07T15:56:56","date_gmt":"2021-08-07T15:56:56","guid":{"rendered":"https:\/\/greaterskills.com\/web-tool\/?p=5224"},"modified":"2021-11-15T23:46:02","modified_gmt":"2021-11-15T23:46:02","slug":"yoast-seo","status":"publish","type":"post","link":"https:\/\/greaterskills.com\/web-tools\/yoast-seo\/","title":{"rendered":"Yoast SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5224\" class=\"elementor elementor-5224\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f520260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f520260\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b11afc\" data-id=\"0b11afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fafe90 elementor-widget elementor-widget-pix-highlighted-text\" data-id=\"8fafe90\" data-element_type=\"widget\" data-widget_type=\"pix-highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"highlighted-text-150117847\" class=\"text-left \"><h2 class=\"text-heading-default\"  data-anim-type=\"\" data-anim-delay=\"\"><span class=\"pix-highlighted-text  font-weight-normal  font-weight-bold heading-font elementor-repeater-item-6a20529 animate-in\" data-anim-type=\"highlight-grow\" data-anim-delay=\"200\">Yoast SEO<\/span><\/br><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eaf075 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8eaf075\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b31a5c elementor-widget elementor-widget-text-editor\" data-id=\"3b31a5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SEO or Search Engine Optimization refers to the process of optimising your pages so that they appear high in Google&#8217;s or any other search engine&#8217;s search results. If you have a website and want to increase the number of visitors to it, SEO should be a component of your marketing strategy.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bb6a6 elementor-blockquote--button-skin-link elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"40bb6a6\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe Yoast SEO plugin makes it simple for your site to comply with the most stringent technical SEO requirements. It also includes the tools you'll need to boost the SEO and readability of your content.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+Yoast+SEO+plugin+makes+it+simple+for+your+site+to+comply+with+the+most+stringent+technical+SEO+requirements.+It+also+includes+the+tools+you%27ll+need+to+boost+the+SEO+and+readability+of+your+content.&amp;url=https%3A%2F%2Fgreaterskills.com%2Fweb-tools%2Fweb-tools%2Fwp-json%2Fwp%2Fv2%2Fposts%2F5224\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6806cf0 elementor-widget elementor-widget-pix-highlighted-text\" data-id=\"6806cf0\" data-element_type=\"widget\" data-widget_type=\"pix-highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"highlighted-text-154528946\" class=\"text-left \"><h3 class=\"text-heading-default\"  data-anim-type=\"\" data-anim-delay=\"\"><span class=\"font-weight-normal  font-weight-bold heading-font elementor-repeater-item-0ee7ddd\">Features and Benefits of <\/span><span class=\"pix-highlighted-text  font-weight-normal  font-weight-bold heading-font elementor-repeater-item-6a20529 animate-in\" data-anim-type=\"highlight-grow\" data-anim-delay=\"200\">Yoast SEO<\/span><\/br><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9442ff3 elementor-widget elementor-widget-text-editor\" data-id=\"9442ff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Much of what follows may be confusing if technical SEO isn&#8217;t your strong suit. But don&#8217;t be worried; Yoast SEO exists to ensure that you don&#8217;t have to be aware of all of these details.\u00a0<\/p><p>By default, the plugin settings are purely SEO oriented, and our configuration wizard also walks you through the steps to ensure that your technical SEO settings are correct. Its features are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9968119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9968119\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c45eb9e\" data-id=\"c45eb9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ddbbb5 elementor-invisible elementor-widget elementor-widget-pix-feature\" data-id=\"1ddbbb5\" data-element_type=\"widget\" data-widget_type=\"pix-feature.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"duo-icon-119088317\" class=\"media \"><div class=\"rounded-circle mr-3 d-inline-block2 d-inline-flex align-items-center justify-content-center line-height-0 bg-primary-light animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"400\" style=\" width:54px;height:54px;position:relative;text-align:center;\"><div class=\"text-primary\" style=\"display:inline-block;width:30px;height:30px;font-size:30px;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <path d=\"M6.26193932,17.6476484 C5.90425297,18.0684559 5.27315905,18.1196257 4.85235158,17.7619393 C4.43154411,17.404253 4.38037434,16.773159 4.73806068,16.3523516 L13.2380607,6.35235158 C13.6013618,5.92493855 14.2451015,5.87991302 14.6643638,6.25259068 L19.1643638,10.2525907 C19.5771466,10.6195087 19.6143273,11.2515811 19.2474093,11.6643638 C18.8804913,12.0771466 18.2484189,12.1143273 17.8356362,11.7474093 L14.0997854,8.42665306 L6.26193932,17.6476484 Z\" fill=\"#000000\" fill-rule=\"nonzero\" transform=\"translate(11.999995, 12.000002) rotate(-180.000000) translate(-11.999995, -12.000002) \"><\/path> <\/g> <\/svg><\/div><\/div><div class=\"media-body\"><h6 class=\"   text-heading-default animate-in \" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"500\">Provides structured data for your pages, allowing Google to comprehend them better.<\/h6><div class=\"text-text-gray      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"600\"><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d385ba elementor-invisible elementor-widget elementor-widget-pix-feature\" data-id=\"6d385ba\" data-element_type=\"widget\" data-widget_type=\"pix-feature.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"duo-icon-11595815\" class=\"media \"><div class=\"rounded-circle mr-3 d-inline-block2 d-inline-flex align-items-center justify-content-center line-height-0 bg-primary-light animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"400\" style=\" width:54px;height:54px;position:relative;text-align:center;\"><div class=\"text-primary\" style=\"display:inline-block;width:30px;height:30px;font-size:30px;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <path d=\"M6.26193932,17.6476484 C5.90425297,18.0684559 5.27315905,18.1196257 4.85235158,17.7619393 C4.43154411,17.404253 4.38037434,16.773159 4.73806068,16.3523516 L13.2380607,6.35235158 C13.6013618,5.92493855 14.2451015,5.87991302 14.6643638,6.25259068 L19.1643638,10.2525907 C19.5771466,10.6195087 19.6143273,11.2515811 19.2474093,11.6643638 C18.8804913,12.0771466 18.2484189,12.1143273 17.8356362,11.7474093 L14.0997854,8.42665306 L6.26193932,17.6476484 Z\" fill=\"#000000\" fill-rule=\"nonzero\" transform=\"translate(11.999995, 12.000002) rotate(-180.000000) translate(-11.999995, -12.000002) \"><\/path> <\/g> <\/svg><\/div><\/div><div class=\"media-body\"><h6 class=\"   text-heading-default animate-in \" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"500\">Yoast SEO Premium also prevents dead ends on your site by providing redirects automatically when you move or delete content.<\/h6><div class=\"text-text-gray      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"600\"><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c47c0 elementor-invisible elementor-widget elementor-widget-pix-feature\" data-id=\"80c47c0\" data-element_type=\"widget\" data-widget_type=\"pix-feature.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"duo-icon-39393508\" class=\"media \"><div class=\"rounded-circle mr-3 d-inline-block2 d-inline-flex align-items-center justify-content-center line-height-0 bg-primary-light animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"400\" style=\" width:54px;height:54px;position:relative;text-align:center;\"><div class=\"text-primary\" style=\"display:inline-block;width:30px;height:30px;font-size:30px;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <path d=\"M6.26193932,17.6476484 C5.90425297,18.0684559 5.27315905,18.1196257 4.85235158,17.7619393 C4.43154411,17.404253 4.38037434,16.773159 4.73806068,16.3523516 L13.2380607,6.35235158 C13.6013618,5.92493855 14.2451015,5.87991302 14.6643638,6.25259068 L19.1643638,10.2525907 C19.5771466,10.6195087 19.6143273,11.2515811 19.2474093,11.6643638 C18.8804913,12.0771466 18.2484189,12.1143273 17.8356362,11.7474093 L14.0997854,8.42665306 L6.26193932,17.6476484 Z\" fill=\"#000000\" fill-rule=\"nonzero\" transform=\"translate(11.999995, 12.000002) rotate(-180.000000) translate(-11.999995, -12.000002) \"><\/path> <\/g> <\/svg><\/div><\/div><div class=\"media-body\"><h6 class=\"   text-heading-default animate-in \" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"500\">Creates an XML sitemap for search engines to utilise in finding and indexing your sites.\u200b<\/h6><div class=\"text-text-gray      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"600\"><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de5ae5 elementor-invisible elementor-widget elementor-widget-pix-feature\" data-id=\"0de5ae5\" data-element_type=\"widget\" data-widget_type=\"pix-feature.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"duo-icon-108819039\" class=\"media \"><div class=\"rounded-circle mr-3 d-inline-block2 d-inline-flex align-items-center justify-content-center line-height-0 bg-primary-light animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"400\" style=\" width:54px;height:54px;position:relative;text-align:center;\"><div class=\"text-primary\" style=\"display:inline-block;width:30px;height:30px;font-size:30px;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <path d=\"M6.26193932,17.6476484 C5.90425297,18.0684559 5.27315905,18.1196257 4.85235158,17.7619393 C4.43154411,17.404253 4.38037434,16.773159 4.73806068,16.3523516 L13.2380607,6.35235158 C13.6013618,5.92493855 14.2451015,5.87991302 14.6643638,6.25259068 L19.1643638,10.2525907 C19.5771466,10.6195087 19.6143273,11.2515811 19.2474093,11.6643638 C18.8804913,12.0771466 18.2484189,12.1143273 17.8356362,11.7474093 L14.0997854,8.42665306 L6.26193932,17.6476484 Z\" fill=\"#000000\" fill-rule=\"nonzero\" transform=\"translate(11.999995, 12.000002) rotate(-180.000000) translate(-11.999995, -12.000002) \"><\/path> <\/g> <\/svg><\/div><\/div><div class=\"media-body\"><h6 class=\"   text-heading-default animate-in \" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"500\">Creates an XML sitemap for search engines to utilise in finding and indexing your sites.\u200b<\/h6><div class=\"text-text-gray      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"600\"><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-58fd906 elementor-widget elementor-widget-text-editor\" data-id=\"58fd906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are many more features, but it all boils down to this; Yoast SEO gives search bots the VIP treatment, making it simple for them to find and comprehend your content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63605ce elementor-widget elementor-widget-pix-highlighted-text\" data-id=\"63605ce\" data-element_type=\"widget\" data-widget_type=\"pix-highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"highlighted-text-165516569\" class=\"text-left \"><h3 class=\"text-heading-default\"  data-anim-type=\"\" data-anim-delay=\"\"><span class=\"font-weight-normal  font-weight-bold heading-font elementor-repeater-item-6a20529\">Advantage  of <\/span><span class=\"pix-highlighted-text  font-weight-normal  font-weight-bold heading-font elementor-repeater-item-0ee7ddd animate-in\" data-anim-type=\"highlight-grow\" data-anim-delay=\"200\">Yoast SEO<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3fa55 elementor-widget elementor-widget-text-editor\" data-id=\"ff3fa55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After completing your keyword research, you&#8217;ll need to begin optimising your site&#8217;s pages and posts for the keywords and key phrases you want to rank for. In Yoast SEO, you can achieve this by selecting a focus keyword for an article.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874be79 elementor-blockquote--button-skin-link elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"874be79\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe plugin then uses content SEO analytics to see how your material performs against various ranking metrics, such as how many times you use your keyword, the length of your text, and whether you employed any internal links. \nThe plugin can inform you how to improve your post or page to rank for that keyword based on this study.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+plugin+then+uses+content+SEO+analytics+to+see+how+your+material+performs+against+various+ranking+metrics%2C+such+as+how+many+times+you+use+your+keyword%2C+the+length+of+your+text%2C+and+whether+you+employed+any+internal+links.+%0AThe+plugin+can+inform+you+how+to+improve+your+post+or+page+to+rank+for+that+keyword+based+on+this+study.&amp;url=https%3A%2F%2Fgreaterskills.com%2Fweb-tools%2Fweb-tools%2Fwp-json%2Fwp%2Fv2%2Fposts%2F5224\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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