Yoast SEO
SEO or Search Engine Optimization refers to the process of optimising your pages so that they appear high in Google’s or any other search engine’s search results. If you have a website and want to increase the number of visitors to it, SEO should be a component of your marketing strategy.
The Yoast SEO plugin makes it simple for your site to comply with the most stringent technical SEO requirements. It also includes the tools you'll need to boost the SEO and readability of your content.
Features and Benefits of Yoast SEO
Much of what follows may be confusing if technical SEO isn’t your strong suit. But don’t be worried; Yoast SEO exists to ensure that you don’t have to be aware of all of these details.
By default, the plugin settings are purely SEO oriented, and our configuration wizard also walks you through the steps to ensure that your technical SEO settings are correct. Its features are:
Provides structured data for your pages, allowing Google to comprehend them better.
Yoast SEO Premium also prevents dead ends on your site by providing redirects automatically when you move or delete content.
Creates an XML sitemap for search engines to utilise in finding and indexing your sites.
Creates an XML sitemap for search engines to utilise in finding and indexing your sites.
There are many more features, but it all boils down to this; Yoast SEO gives search bots the VIP treatment, making it simple for them to find and comprehend your content.
Advantage of Yoast SEO
After completing your keyword research, you’ll need to begin optimising your site’s pages and posts for the keywords and key phrases you want to rank for. In Yoast SEO, you can achieve this by selecting a focus keyword for an article.
The plugin then uses content SEO analytics to see how your material performs against various ranking metrics, such as how many times you use your keyword, the length of your text, and whether you employed any internal links. The plugin can inform you how to improve your post or page to rank for that keyword based on this study.
